Can Evergreen Marketing be trademarked? Yes it can and we did it!

Since our rebrand, Evergreen Marketing Inc. (our legal name) did business as Evergreen & Co.… a nod to our former owner and original company name: Crabtree + Co. But as the world’s reliance on keywords and search engine optimization grows—and attention spans shrink—we decided to cut to the chase and proudly stake claim to both who and what we are: Evergreen Marketing. And on March 26, 2024, our trademark was officially registered with the U.S. Patent and Trademark Office (USPTO).

The term evergreen marketing has been around for some time and is synonymous with timeless and sustainable marketing solutions. Founded in 1983 and still going strong, we certainly check both of those boxes. Yet, we take it further and have done so with a style that gets noticed for over 40 years. Here is what Evergreen Marketing means to us:

Reputation & Client Retention: 75% of our active clients have been with us for at least three years; with some going on well over a decade. 90% of our business is referrals from long-term relationships we have cultivated over years. Clients put their budget and reputation on the line and trust us to consistently deliver value and results, while enjoying the process along the way.

Depth of Industry Experience: We believe that true industry experience extends beyond the years of training and subject matter expertise our core team possesses. It’s about our relationships with vendors and strategic partners. Knowing just the right person to call when a job requires an elevated touch that can’t be found online or mass produced. It’s knowing your community and industry peers plus the camaraderie that’s built year after year. Evergreen Marketing’s collective knowledge, contacts, and insights set us apart in ways that can’t be taught.

Commitment to Innovation: Our name speaks to our longevity, but that’s made possible because of our commitment to evolving and adapting over the years to incorporate new technologies, strategies, and best practices while maintaining a strong foundation and commitment to evergreen marketing principles. We excel in delivering solutions that are relevant, smart, and effective without chasing fads and trends.

Ethical Practices: We uphold high ethical standards in all aspects of our work. We prioritize transparency, honesty, and integrity in our interactions with clients, partners, and each other, fostering trust and long-term relationships.

Industry Awards & Recognition: We have received countless awards over the years, most recently making the Washington Business Journal’s 2024 List of Largest Visual Art and Design Firms in Greater Washington. However our favorite recognition will always come from watching our clients succeed and the honor of being a part of their journey.