Creative thinking is having a moment and it’s proving to be the distinguishing characteristic that will ensure a business’s viability when COVID-19 passes.
By now, we’ve seen the countless posts and eblasts about the importance of communication during this time of worldwide crisis. Everyone began working from home and in a matter of days, the way we all conducted business was forever changed. Zoom became a household name overnight. And when historians write about this pandemic in the future, the critical role that communication did — and in some cases didn’t — play, and how it affected our response to this crisis, will be prominently dissected and highlighted.
Amidst the chaos has arisen a fiercely creative human spirit. Businesses that are adjusting the way they conduct business, and finding innovative ways to meet their audience’s needs, are the ones that will thrive when we are able to safely emerge and publicly reunite.