USA Science and Engineering Festival
Every two years the USA Science and Engineering Festival returns to Washington, DC, celebrating advances in knowledge and encouraging the curiosity of kids. Founded by the late tech entrepreneur Larry Bock, the Festival is a magnet for children hungry to learn more about their world. Beyond that, it is also a vibrant and engaging way for parents and teachers to introduce the STEM disciplines (Science, Technology, Engineering, and Mathematics) to the young minds that will be the innovators of tomorrow. Each Festival now draws thousands of people and dozens of school buses of young children to Washington's cavernous and quickly-filled Convention Center.
None of this, however, happens by chance. The reason 350,000 people attended the 2016 Festival was because Evergreen mounted a wide-ranging PR campaign to get the word out and created a desire to attend. We reached out to local (even hyper-local, as in individual neighborhoods) media to describe the previous years' excitement and the current year's attractions. We arranged for interviews of Bock and supporters of the Festival like Bill Nye, Mike Rowe, and Mayim Bialik. We engaged schools, showing them that the Festival could be a valuable learning resource. And much more.
At every Festival the buzz gets louder and the attendance grows larger. And those, as we say in science, are quite simply the facts.